Can someone explain 'branding,' please?

Marketing people talk a lot about the importance of 'branding.'  It used to be that only companies needed to worry about things like marketing and branding.  But, with the advent of online personalities, and social networks like Facebook, branding is something we could afford to learn about.  Ze Frank has put together a short clip that explains branding using an unusual example.  Watch the video below to see what I mean.

Comments

[Steven]

what does Ze Frank have in common with a Darth Maul?

neither blink.

it is an effective explanation.

creepy, but effective.