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March 31, 2008

Comments

Larry Port

I really enjoyed Seth Godin's other books, Purple Cow and Big Moo, and am looking forward to reading this one as well. This concept of the Smart Quitter, though, goes against a lot of training and nature.

For example, another book on my shelf is Napoleon Hill's classic Think and Grow Rich. The first chapter has a section called Three Feet from Gold where, after months of toil, a man stops mining gold ... three feet from the vein of gold ore that would have made him a millionaire. The point is, sometimes massive success comes only after pushing through when it seems most difficult. How does the book reconcile this idea?

Christopher Johnston

Larry,
The Dip does talk about quitting but it is more about the inevitable slump that you will face in any career. It's the spot between becoming competent in your career and becoming excellent.

Think about the swell in the number of Realtors during the past few years. The National Assn. of Realtors went from 700,000 members to 1.2 million in the last 5 years. I suspect that this number will fall below 700,000 if this slump last longer than 12 months. Many of these people were riding good market conditions that allowed people of marginal skills to do well. When the market turned your skill set became much more important and you needed to have a good foundation in lead generation and marketing in place if you wanted to survive. In suspect that most did not have these skills at a level necessary to survive.

Should they quit? Possibly. The true question is "Do they really want to be Realtors and the BEST in their area?". If the answer to this is yes, then the hard work of learning the necessary skills, applying them, and never giving up until they have reached the other side of "the Dip" become paramount.

Every dip has a bottom and you can come out the other side if you want to. The question is do you want it bad enough. The farmer looking for diamonds would have found them on the other side of "the Dip" but he quit.

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