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October 28, 2003
The Pepsi Generation meets the Digital Music generation
According to this press release, Pepsi and Apple have partnered for an iTunes music promotion that will kick off on Superbowl Sunday. Beginning February 1st Pepsi will put 100 million winning codes in random bottles of Pepsi, Diet Pepsi and Sierra Mist. People who get a bottle cap with the code can go online and get a free iTunes download.
Will this work? Most bottle cap promotions require a cumbersome redemption process. But this one features a simple online redemption for downloadable music. All the kids will have to do is buy a Pepsi instead of a Coke. And use iTunes instead of MusicMatch or some other music service.
11:00 AM in Current Affairs, Music | Permalink
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Comments
The only problem is that you have to drink the Pepsi rather than a Coke.
Who wants to do that?!
Posted by: at Oct 28, 2003 7:18:20 PM
